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  • Gokhan Aktas

Christmas and New Year are coming!

We are getting close to the busiest shopping season of the year. In a year that wasn’t normal by any standard, people will still shop and give gifts. According to a Voxware survey, 51% of respondents expect to begin holiday shopping earlier than normal this year and 76% intend to purchase more than half of their gifts online.

This shift in consumer behavior will create a new set of challenges for promoting products and inventory stocking. Businesses will need to find ways for their products to stand out from the crowd in an online fashion. Improved management of supply chains will also be necessary to increase sales for the season that is starting earlier but lasting longer.

Tin boxes would give you a couple of options to solve these problems. Online shoppers are always looking for vivid and bright colors. With offset printing, metal packaging can easily achieve colors that will pop out of the screen. Tinplate is already a reflective material. By utilizing this property of it, reflective metallic printing is available too.

The holiday season is also a very popular time for tins. Specifically speaking “Holiday Tins” have been used by many brands for years. The festive colors combined with the season also create an emotional connection with the consumer that isn’t easy to compete with.

Once the sale is done, the job of tin packaging isn’t finished. Receiving a product in a tin and the retro unboxing experience is very unique to it. With the social media use at an all-time high, this experience will carry itself to online reviews and maybe even posts acting as a referral for your product.

I can hear you say “How would you manage your tin supply when they are only manufactured in China?” That’s not correct. We manufacture our tins in Turkey and we are not only very close to Europe, the Middle East, and Northern Africa but with our direct lines, we can ship fast to the US. With trends and seasons changing so fast and so often lately, it’s no secret that diversifying supply chains is the key.

It is the beginning of September and many brands started to showcase their holiday products including tins. Our production is also full of them and will be until December. There is still time for last-minute orders. Don’t let the pandemic take the fun out of holidays and give your customers something to look forward to. You will be glad that you did.


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